Social Media Management
Want to See Real Results from Your Social Media Efforts?
In today’s digital landscape, social media is essential. Over 93% of businesses use social platforms, and 90% of marketers say social media has boosted their exposure. We elevate your online presence with strategic management that engages your community and turns followers into customers.
2024
Michigan
The MB Project →
Case Study
Boosting Sales for MommaBearing on Social Media
Background
Momma Bearing is an Etsy shop that focuses on providing printable planners and digital templates aimed at enhancing organization and productivity. The shop features a diverse range of products, including vision boards, daily to-do lists, journaling kits, meal planners, and specialized checklists for college students. Despite offering high-quality products, Momma Bearing faced challenges with limited online visibility and low sales.
Objective
The primary goal was to increase traffic to the Etsy shop, generate sales, and grow the brand’s presence specifically on TikTok, Instagram and Pinterest.
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TikTok Campaign
Created a TikTok video showcasing a Freshman college checklist, emphasizing its practicality.
Utilized trending sounds and hashtags to increase visibility & engaged with followers through comments and encouraging shares.
Strategy
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Pinterest Approach
Regularly posted visually appealing graphics and videos on how to use the various planners.
Collaborated with influencers and complementary brands to broaden reach.
Case Study
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Instagram Growth
Used relevant hashtags and keywords to attract the target audience.
Engaged with followers by responding to comments and messages promptly.
Growth on Pinterest and Instagram
Increased Pinterest followers to 1.1k and Instagram followers to 906.
Enhanced brand visibility and customer engagement on both platforms.
Consistent posting and interaction led to a steady flow of traffic to the Etsy shop.
Conclusion
The strategic use of TikTok, Pinterest, and Instagram significantly improved Momma Bearing’s online presence and sales. The viral TikTok video not only drove immediate sales but also established long-term brand recognition and customer loyalty. By leveraging social media effectively, Momma Bearing transformed from a relatively unknown Etsy shop to a recognized name in the planner niche.